it's counseling for free diabetics. one counselor can tend 10 groups of 10 people. the really cool thing is a lot of the people not only lose weight but they want to become counselors. so we're solving unemployment as well as diabetes. >> i thinkest they're mentioned the quantity fide health movement. these are consumer devices for tracking heart rate and motion. but soon a cardiology will describe one. it will be incentivized because they might have lower health insurance premiums and it knows that you checked into the gym versus mcdonald's. it can start to enable the patient-doctor relationship. you won't want to see the doctor. if i can see them i can have a follow-up vs. taking a half day out of work. >> one last question before we take questions from the audience. the question of who knows this data is become increasingly important as we talk about tidbits that you can buy at your corner store but also implanted devices that have a more complex stream of information about your health conditions. how do you see that debate evolving? who should have that data? wh